Our Climate Journey: Areas of Action

Talk About It

• Talk about climate change with friends, family, and co-workers. 89% of people globally want more to be done about climate change but many are unaware that others agree.

• Avoid the temptation to point fingers and instead focus on sharing positive information about the shifts that are happening and what can be done to take action.

• Share and support information and campaigns on social media and counter misinformation and disinformation.

• Write to companies, influencers, and magazines. Write an op-ed or blog. Write or talk to your local political representatives.

Sign or Create an Online Campaign

• There are many organizations you can visit online and/or subscribe to that create online campaigns to address the climate crisis and sustainability.

▼ Here are some examples of organizations.

Volunteer and Advocate

• If you have some time and want to help drive more systemic action, consider volunteering with an Environmental NGO.

• Join a demonstration. Protesting works!

Use Your Vote

• It doesn't matter which party you lean towards. Any elected leaders have to address climate change urgently. We don't have time for individuals that cannot or will not lead on this issue.

Common Myths and Barriers

Climate activism doesn't work

Climate activism works

Research across 50 diverse studies showed strong evidence that climate activism shifts public opinion and media coverage in a pro-climate direction, influences political communication and voting behaviour, and can pressure companies financially.

Source:

The Impacts of Climate Activism

My choices don't matter

Consumer demand shapes what companies make, promote, and prioritize

Every time you buy the more sustainable option from companies taking action, opt for quality over quantity, avoid excessive plastic packaging, refuse less durable and/or more disposable items, buy things that can be repaired, or choose experiences over owning more stuff, you are putting pressure where businesses pay the most attention.

Policy drives systemic change but consumer behaviour fuels it.

People are not taking climate action

People underestimate how much other people care about and are willing to act on climate change

Globally and in Canada, people underestimate how much other people care about and are willing to act on climate change. Key transitions requiring individual action, like shifting to clean energy transportation and efficient, clean energy homes are happening in Canada and elsewhere. Behavioural shifts in consumption towards sustainable products are also occurring, led by Gen Z consumers.

Source:

How Sustainability Shapes Canadian Online Shopping in 2026

People don't care about climate change

Most Canadians are worried about climate change and want governments and industries to tackle the problem.

A vast majority of people globally care about climate change, including a strong majority in Canada, where ~70% are worried about climate change. About 60% of Canadians are aware that climate change is mostly caused by humans. About 60% also support the phase-out of fossil fuels.

Source:

A clear message from Canadians: Climate Action and Prosperity Go Hand in Hand

People don't vote for climate policy

They do whether they realize it or not

When people vote for or against pipelines they are voting for climate policy. When they vote about water security, disaster response, protection of farmland, parks and green spaces, higher density housing, protection of unhoused individuals, tenant protections, environmental protection and protection of natural resources, AI data centres, clean jobs and economies, and more, their votes impact our progress on climate change.