Avoid Fast Fashion

‍• Think about quality over quantity and timelessness over trendiness.

• Buy only what you need. Most people wear 20% of their clothes 80% of the time.

• Buy fewer quality pieces that are sustainably and ethically produced and wear them more often and for longer.

Avoid Waste

• Repair, maintain, and prolong the life of your clothing.

• Buy second hand. Save clothing from landfills and buy quality ethical clothes at huge discounts.

• Donate no-longer-wanted clothes to a second hand shop or friends/family instead of throwing them out. Or re-sell your clothes online.

• Repurpose old clothing or upcycle into new clothes.

• Use repair/alteration services so you don't have to replace otherwise perfectly good clothing.

• Use a rental service for clothing only worn occasionally.

• Check out clothing brands that have take back recycling programs or mending programs.

Look For Sustainable Materials

• Look for organic and recycled fabrics and fair trade cotton over conventionally grown fibres and virgin synthetic materials.

• Good options include hemp, organic linen, recycled cotton and wool, and cork.

• Good up and coming options include Piñatex, Bananatex, SCOBY leather, S.Cafe (made from recycled coffee grounds), brewed protein, apple leather, vegan wool, Cupro (vegan silk), and milk silk.

• Next best options include bamboo, hemp, linen, organic and fair trade cotton, organic wool, lyocell/tencel/monocel, recycled synthetics, wild silk, deadstock (using manufactured remnants, overstock, or vintage materials), sustainable modal, and ECOVERO.

• Avoid synthetic materials such as acrylic, polyester, nylon, and elastane. These are all made of plastics made from fossil fuels.

• Also avoid clothing made from wool, leather, conventional cotton, conventionally made silk, conventional bamboo, conventional viscose/rayon/modal, and conventional polyester (incl. fleece.)

Quick tips:

Air drying clothing with a clothesline or dryer rack reduces microplastics from entering the environment and helps your clothes last longer.

Some Stats

• Research shows 70% of fashion-sector greenhouse gas emissions could be reduced at low cost or even with cost savings.

• The global second-hand apparel market is projected to reach over $400 billion in 2031. 60–70% of Gen Z consumers have purchased secondhand apparel online in the past year.

• The global sustainable fashion market is expected to double from ~$12 billion in 2026 to ~$28 billion by 2034.

Common Myths and Barriers

It’s not worth it to repair cheap clothes

Keeping the same clothes in rotation is the best thing you can do to reduce your carbon footprint

Mending a fast fashion item may mean spending what you paid for it, but in doing so you keep those clothes out of the landfill.

You can also learn how to make small repairs at home to keep costs down, including replacing buttons, fixing broken zippers, resewing loose seems, and hemming pants.

More myths and barriers here.